Gone are the days of relying on billboards and radio ads to attract new customers. In the legal realm, especially in niche areas (e.g., partition attorney in California), gaining new clients by attending never-ending strings of networking events is no longer feasible. Don’t get us wrong, networking still plays a very important role in client-relationship building. But it shouldn’t be your only source of new clients.
As experienced digital marketers, we are often asked: How long should a legal blog post be? We used an example search of California Homestead Exemption” and found that this answer is the same as the classic attorney answer: it depends. Legal blog writers are often curious as to what the optimal length for their blog content should be. If the content is too short, it won’t be able to provide answers and likely won’t have sufficient keywords to rank highly in Google. But if the content is too long, readers may lose interest or become confused.
As an attorney, you already know that your clients are the lifeline behind your practice. Keeping track of time, bills, trust accounting, and client contact information is of the essence when managing a successful law firm. All of these (and more!) can be tracked through Law Practice Management Software (LPMS). LPMS systems are an ideal …
Read more “7 Amazing Law Practice Management Software Systems”
Potential clients are turning to the internet more than ever to find their next attorney. A law firm’s website is very likely a potential client’s first impression of your firm, meaning you have just a few seconds to stand out among other firms. You want your firm’s website to stand out, but maintain a polished …
As I see it, these inferred intents change over time, and it’s a bit out of a site-owners control (sometimes user expectations vary, sometimes algorithms, or other things). By covering both possible intents, you’re hedging against those changes. — 🍌 John 🍌 (@JohnMu) August 12, 2021 Straight from Google’s Senior Webmaster Trends Analyst John Mueller …