Matching Searcher Intent with Content

As I see it, these inferred intents change over time, and it’s a bit out of a site-owners control (sometimes user expectations vary, sometimes algorithms, or other things). By covering both possible intents, you’re hedging against those changes. — 🍌 John 🍌 (@JohnMu) August 12, 2021 Straight from Google’s Senior Webmaster Trends Analyst John Mueller …